In Australia, searches for “utility slides” are increasing.In the UK, shoppers are looking for jeans and denim shorts along with midi dresses and Veja sneakers.In the US, following the news about Zendaya’s “Euphoria” hoodie going on auction sale, searches for burgundy hoodies went up 11% week-on-week.Searches that include the word ‘multicolor’ have increased 40% over the last two weeks. Colorful vibes : Pink, yellow and orange are the colors with the greatest search increases this week, in particular pink bags (+12% WoW), yellow dresses (+9% WoW) and orange sweaters (+15% WoW).Headbands : As more people are trying to make their own face masks, demand for headbands is growing: global searches went up 23% in April.#DressUpFriday accessories : Instagram’s new fashion challenge has likely increased interest in accessories: searches for gold chain necklaces increased 17% week-on-week, while searches for pearl necklaces are steadily increasing – they’re currently up 9% week-on-week.Sports sneakers : Six of the top ten products from the last seven days have been sports sneakers, from brands Asics, Nike, Adidas and Veja.Searches for flip-flops and fur slides have also increased 50% and 62% respectively. Summer footwear : Searches for sliders are up a further 19% this week, in particular those by luxury brands with Chanel, Gucci and Off-White leading searches.In the Netherlands, “feel-good” pieces, such as tie dye sweats, sunglasses and rainbow items, like the Judith Leiber´s Optimism crystal clutch are increasing.In I taly, streetwear brands and sport items are the most searched categories at the moment.Most wanted brands of the week include Off-White, Jacquemus and Sandro. In France, shoppers are searching for jogging pieces and swimwear.Most viewed products of the week include Nike’s Hoxton woven tracksuit and Gucci’s logo swimsuit. In Spain, ‘ dresses’ remain one of the most viewed categories.As the weather is getting warmer, searches for maxi dresses are increasing. In Germany, the most searched term is glasses.In Canada, shoppers are looking for loafers and leather slip ons.Shoppers are mainly looking for rings and gold chains. In Australia, searches for jewelry went up 13% week on week.In the UK, shoppers are looking for dungarees, shorts and Veja sneakers.Following the launch of the first two episodes of the ‘The Last Dance’ searches for Nike’s Air Jordan 1 trainers spiked 36%. In the US, sneakers remain the most wanted category.‘Full length’ jumpsuits have also increased in searches with white seeing the largest spike in color.
Dungarees and overalls: Over the last month searches for dungarees and overalls have increased 34% and 47% respectively.The categories most in demand for this print are 1) dresses and 2) tops. Daisies for spring : Fashion searches for daisy print have seen an increase of 18% month-on-month.The 5 most viewed products on Lyst over the past 7 days have been: Nike’s air satin shorts, Prada’s nylon gabardine shorts, Adidas’s 3 stripes shorts, Off-White’s drawstring shorts. Most sought after styles for this particular type of shorts include “nylon”, “satin” and “logo”. Boxing style shorts : Searches for “boxing style shorts” are up 15% week on week.Most wanted brands for bathrobes include Versace, Gucci and ASOS. Bernadette’s Peignoir floral silk robe is currently the most viewed piece. Bathrobes : Searches for bathrobes are up 23% week-on-week.Floral and leopard prints Crocs have been especially popular. Searches for Crocs have spiked 32% month-on-month and demand continues to increase. Inspired by the documentary, shoppers are also looking for basketball shorts (+12%) and tank tops (+20%). The Last Dance : Since the launch of the documentary searches for Nike’s Jordan 1 have been increasing – they’re currently up 23% week-on-week.Within 24 hours, “silver” and “chain necklace” became the most commonly used search terms for men’s jewellery and searches for men’s chains are currently up 16%.
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